Island grocers unite to raise money for diagnostic technology vital to BC Cancer

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Vancouver Island grocers are teaming up with the BC Cancer Foundation for an initiative that could save lives.

They are looking to raise $ 500,000 to advance life-saving diagnostic technology that will change outcomes for prostate cancer patients in the community and beyond.

From September 8 to November 8, the Future Cures campaign will bring together local grocery brands from across the island.

Coalition partners include: 49th Parallel Grocer, Country Grocer, Fairway Markets, Quality Foods, Thrifty Foods, and Tru Value Foods.

Thrifty Foods will match all donations up to $ 125,000 through November 8.

This campaign will raise funds for PSMA-PET: an advanced imaging technology used to optimize and inform the treatment of patients with prostate cancer.

PSMA imaging scans help pinpoint the location of prostate cancer and reveal whether it has spread.

PSMA-PET funding will help make this breakthrough technology a future standard of care in British Columbia

While it varies from location to location, some stores accept in-person donations, some make a percentage of sales, some link donation online, some host events, and some accept donations directly at checkout.

This year, more than 6,000 people on Vancouver Island will be diagnosed with cancer. Prostate cancer is the most common prostate cancer in men.

To donate, click here.


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